Recognition

Illustration and Character Development.

CLIENT: Hoburne Holidays own and run seven holiday parks in some of the most idyllic and beautiful locations across Hampshire and Dorset. The parks offer static caravan accommodation plus facilities for families to enjoy the best of Britain’s coast and countryside.

THE BRIEF: Hoburne’s children’s character – Sammy the Seahorse, Larry the Lobster and Tommy the Turtle – are an important part of their brand. It makes their parks unique, keeping families coming back to the parks. Hoburne wanted to create a new set of badges featuring the characters for the Summer season.

THE SOLUTION: Recognition suggested that the badge design was an opportunity to develop the character further. The characters were given a slightly different treatment, to make them brighter, funkier and more up to date. Each character was put into a context / location in keeping which hadn’t been done before and really helped bring the characters to life. Once agreed, these designs were then applied to the badges.

“We’ve had really good feedback on the characters and badges. Engaging with families and children is really important to the success of our parks and the characters are an integral part of this. We look forward to working with Recognition to further develop this aspect of the brand.” Hoburne Holidays.